Tools and Training for Today’s Artist

Join the Tattooing 101 Community Today and Get Free, Instant Access to Tools and Resources That Take You Behind the Curtain of All Things Tattooing. From Apprentice to Shop Owner, We’ve Got You Covered.

Here’s What We TEACH…


It doesn’t matter if you’re an amateur just starting out or a seasoned pro with years of experience, mastery of fundamental tattoo techniques is what gets you to the next level.

Learn proper sanitation, shop etiquette, as well as the foundations of needle making, ink mixing, and everything else to keep your skills sharp.


Now that you have the foundations of setting up and taking care of your equipment it’s time to move into tattoo techniques.

We cover everything: traditional, black and grey, Japanese, you name it. Not only do we break down the concepts but we bring in artists from around the world who specialize in just that style so you can ask them questions one on one.


Now that you have a world class portfolio, a license, and a bit of experience you’re ready to move into your first (or next) tattoo shop. 

This section of the program is about getting you, and your work, ready for that move. We get into guest spots, consumer psychology, and more than you can imagine. What are you waiting for?

Trusted by 2,400+ Professional Artists…

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We literally wrote the book on Tattooing

What Our Members are Saying…

Thanks for the add Jay. 

I live in a small rural town in New South Wales, Australia. The nearest tattoo studio is about an hour away.

I’ve been practicing tattooing since February 2019 and it’s back.e somewhat of an addiction. Every chance I get to grab my gear out. Wether it be friends, family, myself, practice skins, I just love it. I first entertained the idea of tattooing when my wife said she wanted to get out 3rd child’s name tattooed on her. And I thought to myself, well I’ve always had an interest in tattooing, how special and different it would be if I could be the one to tattoo it on her. I have now done 4 of her tattoos and she still hasn’t let me do the name yet lol.

Being I have a family (me, my wife, 3 kids) and I am the sole income earner, that coupled with the distance and limited size of the nearest tattoo shops to me, it pretty much puts an traditional apprenticeship out of the question for me. What Jay and his team do is helping me to go in the right direction. They are a credit to this industry. 

My overall goal is to one day, hope to open my own shop in my town


Ben Irons

It’s easy, for novice tattooistm to get lost in the abundance of information available on the internet, and very hard to separate useful from useless and even dangerous practices. Jay’s Elite Tattoo group was a reliable source of useful and interesting information and I’m recommending his courses to anybody, regardless of nationality and level of expertise. Thank you Jay for the awesome work and all the help you’ve provided me with.

Distinti Saluti/ Srdacni Pozdravi,

Best Regards / Mit freundlichen Grüβen

Amateur tattooist from Serbia

Hello everyone I have been tattooing for 3 years and have done an apprenticeship The state I live in doesn’t require an apprenticeship but I made it a point to continue to work and move forward with learning and apprenticing an absorbing as much information as I can. I am now opening my own shop and am so thrilled at how well I am doing an I couldn’t have done it without the encouragement and all the tools that you have given me. Below is some of the work I have done. Thank you for helping us that want to do something we love and giving us the guidance to become great!

Lisa Wilson

Hey everyone! I’m Sara… I started tattoing after doing this online course about a year ago. I am a stay at home mom (besides tattooing but I made my own schedule) so the online course was a life saver for me. The state I started tattooing in did not require an apprenticeship so I started tattooing on practice skin, fruit… then my own leg. Once I moved to a different state I tried to “apprentice” at a shop. I HATED it..the owner did not want to teach me he said I should learn on my own. I was soley there to be his free janitor and receptionist…when I was able to tattoo he would take 60 percent of what I made. I could write paragraphs about how horrible my experience was but the point is this course was my saving grace. I now run my OWN legal/registered/insured tattoo studio and LOVE it! I work by myself and it’s a small studio..but it’s mine

The pics below are the first time I tattooed on fruit, all the work done on my leg was done by myself (still not done but tattooing yourself sucks.. a lot) and the other two pics are recent tattoos I’ve done on clients!

Sara Scott

We’re on a Mission

To Help Tattoo Artists Take Their Craft To the Next Level

Questions & Answers

But What About…?

Are you teaching scratchers to tattoo in their kitchens?

Absolutely not, our focus is to safely and effectively get artists into a licensed shop and become a professional. Our priority is teaching sanitation, cleanliness, as well as filling the gaps in a traditional apprenticeship through our online video  library, engaged community, and live mentoring calls. 

Why teach artists in this space?

I’ve been tattooing for more than a decade, and in that time I’ve studied for an art degree, business degree, helped build and open several shops, and traveled the world meeting artists and business professionals alike. I’ve distilled this information and leveraged my professional relationships to create the industry leading information you see here. It’s time for the tattoo industry to get caught up with the 21st century and information age.

What is this program about?

At the basic membership level we have an online library which teaches foundational and advanced techniques, and includes an online community where you can post your work and get feedback, as well as live calls with business and tattoo professionals. We’re adding new content each and every week, and showcasing our students work as they go out and make a name for themselves in the industry.

Are we just here to learn about tattoo techniques?

No. We do have lots of new content on traditional as well as cutting edge tattoo techniques, but Tattooing 101 is about SO much more than that. I’m bringing my experience working with multi million dollar corporations to cover things such as psychology, investing, branding, and business development. We want you create incredible tattoos, but we don’t want you to be lost when it comes to retirement or basic business concepts either.

I’m so overwhelmed, how do I get started?

This is the most common question we get, and why we’ve gone to great lengths to create frameworks that walk you through each stage in your tattoo career. Whether you’re an apprentice just trying to wrap your head around foundational techniques, or a shop owner thinking about retirement, we’ve been there, documented the process, and are here to walk you through your own journey.

Why is this so cheap?

Several reasons. I’ve been a struggling apprentice, and I’m a well fed artists as well as business professional. By keeping the membership super affordable I’m able to reach many more students, and launch new material weekly. In this way I’m able to constantly update and expand the material to craft a course PERFECT for you. It won’t be this way forever. Once we’ve covered most topics, the mastermind will convert to a closed program. Take advantage while you can, see you on the inside.